A promotional video can help put your business on the map. It’s an effective marketing tool and can work to increase your brand presence online. This is especially useful if you have upcoming events, sales or promotions. However, you can also use this to introduce your business to a broader audience. Thinking of investing in videos? Here are a few things you should consider:

What do you need it for?

The first thing you should do is goal-setting. This narrows down all the possible ideas. By doing this, you’re making it easier to create a targeted storyboard. Common reasons for investing in promotions include:

  • Events – This is apt for anniversaries, celebrations and other important milestones.
  • Sales – You can let your customers know that you’re selling your products or services at discounted prices, for a limited time.
  • Advertorial – This is all about you and your brand. You can introduce your products and services to a new audience or increase your recognition across a new demographic.

Videos for events and sales are usually rolled into one. After all, what good’s a milestone without a celebration? The goal is to get people hyped about a specific date, so that they’re interested enough to wait for the opening. On the other hand, basic adverts aim to increase your recognition. The goal is to increase your name’s recall. These are two very different goals, requiring different techniques.

Find a reliable service provider

There are a lot of videographers on the market today. Because digital technology has made cameras easy to acquire, more and more people are getting into the industry. However, not all professionals deliver the same level of service. This is why it’s important to find a reliable videographer. You want to know that they can deliver top-quality results.

It can be hard to determine how reliable the contractor is just by looking at their resume. The videographers’ previous works are always a good gauge on how well they perform. Ask for a sample reel of their recent projects, to see if they’re someone you’d work with.