The business card is one of the cheapest marketing tools you can use to promote your products or services. From a stranger’s perspective, this is your first and probably the only chance you have to make a great first impression. Therefore, the design of your cards plays a vital role in the success of your company.
There are certain things to bear in mind when selecting the ideal design for. First, you need to decide how you will utilise this tool. This phase is quite frankly the most crucial of all. Think about your target market and put yourself in their shoes.
If you were them, what would you want to know about your company at first glance at the card? Would you wish to know the benefits that come with the purchase of a certain product or service? If you wish to provide your customers with this sort of information, include them on your cards.
Deciding the Design
When it comes to deciding the business card designs, there are also some things to consider. If you’re in the construction industry, it wouldn’t make much sense to have it decorated with a lot of clowns, confetti, and such. This design would be rather inappropriate once your profession is placed into context. Hence, you ought to pick a more intellectual one that is related to your profession.
Choosing the Size
You all must have come across the expression, “size matters.” The same goes for business cards. The regular size for a card in the US is 3.5″ by 2″. This is important since you want your card to be able to fit the pockets and snags of wallets and day-to-day planners of your potential customers.
Contact Details to Include
When it comes to contact details, we know there are various types that you can provide. But, if you try to include everything on that tiny card, it would seem too crowded and may turn off your customers. Therefore, just put up the contact information that is useful to your business. Opt for a logo to show that your company is a branded one. Cards with authorized company logos may capture people’s eye as well.
Select a design that is professional, as well as a layout that is well organised. This way, your business card would make a very impressing image of your company and the products you are marketing. If required, you can also use both sides of your card to maximise the blank space.