Skin care used to primarily be the domain of women. Today, that is not so. Men accounts for billions of dollars’ worth of skin care purchases per year. In fact, a lot of cosmetic companies have come out with skin care products that are supposed to be specially formulated for men. Today, sales of men’s skin care products already account for about 5% of the skin care industry. With aggressive marketing, the skin care industry can make more money by simply aiming to increase in men’s consumption of skin care products.
Since the male segment of the cosmetics market hasn’t been fully tapped, it is a very good idea for companies selling natural organic skin care products to aggressively market to men. After all, men needs skin care as much as women. And with men increasingly becoming more conscious of their looks, going natural and organic like the most sophisticated women is a good idea.
Companies selling natural organic skin care products can use a lot of valid points in marketing to men. They can rightfully claim that people with sensitive skin have been known to find organic skin care products to be mild on their skin. Natural and organic products are also known to seldom have allergic reactions with human skin. How does one make sure that the products that they are using are natural and organic? The simple solution is to look at the ingredients of the package. Natural organic ingredients are easy to recognize and should have the biggest concentration. An organic facial skin moisturizing lotion for instance, might contain over 90 percent coconut oil. Other companies might present coconut oil in its various forms using the words, “extra virgin” and “cold pressed”.
Should the ingredients mention a few “exotic” words, one may search for it in Google for clarification. Should the result comes out a little vague, deeper search can be done by adding the words “review”, “safety”, “natural”, and other synonyms.
Men are increasingly becoming “vain” or conscious of their looks. For them, they used to simply be very particular with clothes, hats, shoes and watches. Now, skin moisturizers, other products and trips to dermatologists are increasingly becoming a trend for a lot of them. It is therefore a good idea for companies specializing in natural organic skin care products to capture this segment. Get them while they are just starting and they will be buying more natural and organic products as time goes by.