Without an easy to navigate website design, a site will just be like any other. In a business, the company’s site is the first thing a customer will look for and it could either impress or disappoint. Below are two characteristics of an effective site:
Use of Multimedia Content
If you’ve noticed, websites with the highest traffic have the same qualities. Most of them are filled with photos, graphs, illustrations and videos. They no longer rely on text messages and catchy copywriting alone anymore. Audio-visual stimulation is just as important as trying to make an impact on the customer.
The constant exposure to the Internet and social media has significantly reduced people’s attention span, so it helps to have visuals and message that talk to the customer directly. This feature reduces the time that they spend looking for products and goods.
It’s not enough that a site is filled with stunning visuals and video. The message’s intent should be relayed to the user in an instant. If it’s a site for clothing, a customer should know right away that the brand is focused on selling clothes.
It helps to have an organised and up-to-date content and web pages. Any minor changes should be done as often as possible, be it changing a small text description or altering the layout, to update the customers of your promos and business offerings quickly.
How will a good web design support my company?
A website can be considered as the face of the business – everything a consumer needs to know about your brand should be posted there. Therefore, it’s the easiest and most convenient way to connect with them. You just have to reach out to them through your best platform, which should be your official site.
Should I hire a company to plan for me?
If you want your site to reach its full potential, consult Perth web design. Their skilled knowledge of strategising will help you boost traffic and sales with the help of advanced tools.
For a customisable, functional and effective website design, visit WebArena Australia to find out how to create an engaging website design that is crucial to your business success.